Uppush
HomeDemoInstall app
  • Getting started
    • Introduction to Uppush
    • Uppush Initial Setup
      • How to install Uppush app?
      • How to Activate and Customize Popup Widgets ?
    • Syncing Uppush with Shopify: Automating Subscriber Sync and Data Flow
  • Web Push Notification
    • Web Push Notifications: A Beginner’s Guide
    • Web push notification vs Email marketing
    • What is Impression?
  • Setup Email Marketing
    • Email Marketing Feature Overview
    • How to Send/ Schedule an Email Campaign
  • UPPUSH EMAIL BUILDER
    • Items in Email Builder
    • Event-based Item in Automation
    • Creating and Saving Custom Email Templates
  • Web Push Campaign & Segmentation
    • What is Push Notifications Campaign?
    • Web Push Campaign Overview
    • How to create a new web push campaign in Uppush
    • Create discount in a push notification campaign
    • Web Push Campaign template & image resource
    • What is Scheduled Push Campaign
    • Segment for Web Push Campaign
    • Add discount code to push notifications campaign
  • Improve Email Delivery
    • Adapting to Google and Yahoo’s Latest Sending Requirements
    • Email Warming: What It Is and How It Impacts Your Marketing
    • DKIM, DMARC, SPF Explained & Email Authentication
    • Building and Maintaining a Strong Sender Reputation
  • POP UP & PUSH AUTOMATION
    • Popups Customization Guide For Subscribers Collection
      • Managing your popups list
      • Editing a Popup
        • Rules
        • Multi-language pop-up display on storefront
        • Content
        • Style
        • Widget
    • Push Automation
      • Welcome notifications
      • Abandoned cart recovery
      • Abandon checkout recovery
      • Abandoned product browsing
      • Back-in-stock alert
      • Price drop alert
      • Shipping journey
      • Product release
    • Multi-Language Auto-Translate in Automation Workflows
  • SETTINGS
    • Settings Overview
    • WPA - Web App Applications
    • Email Sender
    • Verify domain
      • Verify Your Porkbun Domain
      • Verify your Domain.com Domain
      • Verify Your Hostinger Domain
      • Verify Your Bluehost Domain
      • Verify Your GoDaddy Domain
      • Verify Your Namecheap Domain
    • Verify test email
    • Page
  • Technical Support
    • Trouble Shooting
      • Why doesn't the app work on my IPhone?
      • Way to reset Browser for testing
    • FAQ
      • Differrence between product browse abandon vs Cart abandon vs Checkout abandon
      • Can Uppush send notifications via SMS?
      • I want to change my store them, does that affect how the app works?
      • Can I delete a campaign?
      • Can I stop a scheduled campaign?
      • I only want to display the popup in some specific pages?
      • How to import subscribers from another apps?
      • Will Uppush slow down my store?
  • Updates & Release Note
  • Developer Documentation
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On this page
  • Create new segment
  • Use segment when sending campaigns
  • A/B Testing with Segment

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  1. Web Push Campaign & Segmentation

Segment for Web Push Campaign

Campaign

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Last updated 7 months ago

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Segments help you categorize your subscribers into groups, based on different criteria: locations, devices, browsers, etc.

By default, when customers subscribe, we automatically sort them into respective device-segment:

Create new segment

  1. To manually create a new segment, please hit the New Segment button. Afterward, choose the conditions you would like to sort customers into:

Here are some example segment conditions for segment creation:

  1. Segment: Recent Purchasers

    • Condition: Purchased at least once AND After 30 days

    • Use this segment to target customers who have made a purchase in the last 30 days.

  2. Segment: High Engagement

    • Condition: Clicked greater than 5 times AND Anytime

    • Ideal for targeting users who have shown interest by engaging frequently with your emails or notifications.

  3. Segment: Inactive Users

    • Condition: Clicked less than once AND Greater than 60 days

    • Use this to re-engage customers who have not interacted recently.

These examples demonstrate different ways to create targeted customer segments based on engagement and activity levels.

  1. Hitting Save automatically creates the segment.

Use segment when sending campaigns

Some campaigns are customized for particular subscriber groups, making them an excellent method to target them efficiently.

Choosing the campaign also reveals how many subscribers are included:

A/B Testing with Segment

To assess your campaign's performance effectively, try A/B testing with different segments. Duplicate your campaign and select a new segment for each version. Then, compare the outcomes to see which performs better. Make sure the chosen segments don’t overlap to ensure clear results