Email Marketing Feature Overview

Overview

Uppush offers robust email marketing capabilities to help Shopify merchants drive sales and improve customer engagement. This powerful feature allows you to create targeted email campaigns and segment your customer base to send personalized and relevant messages, ultimately increasing conversion rates and customer loyalty.

Whether you're looking to send automated emails based on trigger actions or manually create and schedule email campaigns, Uppush has the flexibility and functionality to meet your needs.

Email Marketing Campaign

Uppush’s email marketing campaigns allow merchants to connect with their customers in a variety of ways. These campaigns can either be automated or manually sent.

• Automated Emails: Uppush enables merchants to set up automated emails based on specific triggers, such as abandoned carts, price drops, back-in-stock notifications, or free shipping alerts. Once the trigger condition is met, Uppush automatically sends the email without requiring manual intervention. This ensures timely and relevant communication with customers, improving the chances of recovering abandoned carts and boosting sales.

• Manual or Scheduled Campaigns: In addition to automation, Uppush allows merchants to create manual email campaigns. You can design your own email from scratch or use a template to promote new products, sales, or updates. These campaigns can be scheduled to be sent at the optimal time based on customer behavior, ensuring maximum engagement and conversions.

By providing both automated and manual options, Uppush gives you full control over your email marketing efforts, allowing you to balance automation with personal touches and timely promotions.

Customer Segmentation

Segmentation is a key feature that enhances the effectiveness of your email marketing campaigns. Uppush allows you to divide your customer base into specific segments based on various criteria, such as:

• Purchase History: Target customers based on their past purchases (e.g., frequent buyers, first-time customers, or those who abandoned their carts).

• Engagement Levels: Create segments based on how often customers interact with your emails or website.

• Demographics: Segment by factors such as location, age, gender, or other demographic details.

• Behavioral Data: Segment based on actions like product views, wishlists, or previous interactions.

Segmenting your customers ensures that you send personalized and relevant messages, increasing the chances of higher engagement and conversions. For example, you can send special discounts to high-value customers, reminders to those who have abandoned their carts, or product recommendations based on past purchases.