Uppush
HomeDemoInstall app
  • Getting started
    • Introduction to Uppush
    • Uppush Initial Setup
      • How to install Uppush app?
      • How to Activate and Customize Popup Widgets ?
    • Syncing Uppush with Shopify: Automating Subscriber Sync and Data Flow
  • Web Push Notification
    • Web Push Notifications: A Beginner’s Guide
    • Web push notification vs Email marketing
    • What is Impression?
  • Setup Email Marketing
    • Email Marketing Feature Overview
    • How to Send/ Schedule an Email Campaign
  • UPPUSH EMAIL BUILDER
    • Items in Email Builder
    • Event-based Item in Automation
    • Creating and Saving Custom Email Templates
  • Web Push Campaign & Segmentation
    • What is Push Notifications Campaign?
    • Web Push Campaign Overview
    • How to create a new web push campaign in Uppush
    • Create discount in a push notification campaign
    • Web Push Campaign template & image resource
    • What is Scheduled Push Campaign
    • Segment for Web Push Campaign
    • Add discount code to push notifications campaign
  • Improve Email Delivery
    • Adapting to Google and Yahoo’s Latest Sending Requirements
    • Email Warming: What It Is and How It Impacts Your Marketing
    • DKIM, DMARC, SPF Explained & Email Authentication
    • Building and Maintaining a Strong Sender Reputation
  • POP UP & PUSH AUTOMATION
    • Popups Customization Guide For Subscribers Collection
      • Managing your popups list
      • Editing a Popup
        • Rules
        • Multi-language pop-up display on storefront
        • Content
        • Style
        • Widget
    • Push Automation
      • Welcome notifications
      • Abandoned cart recovery
      • Abandon checkout recovery
      • Abandoned product browsing
      • Back-in-stock alert
      • Price drop alert
      • Shipping journey
      • Product release
    • Multi-Language Auto-Translate in Automation Workflows
  • SETTINGS
    • Settings Overview
    • WPA - Web App Applications
    • Email Sender
    • Verify domain
      • Verify Your Porkbun Domain
      • Verify your Domain.com Domain
      • Verify Your Hostinger Domain
      • Verify Your Bluehost Domain
      • Verify Your GoDaddy Domain
      • Verify Your Namecheap Domain
    • Verify test email
    • Page
  • Technical Support
    • Trouble Shooting
      • Why doesn't the app work on my IPhone?
      • Way to reset Browser for testing
    • FAQ
      • Differrence between product browse abandon vs Cart abandon vs Checkout abandon
      • Can Uppush send notifications via SMS?
      • I want to change my store them, does that affect how the app works?
      • Can I delete a campaign?
      • Can I stop a scheduled campaign?
      • I only want to display the popup in some specific pages?
      • How to import subscribers from another apps?
      • Will Uppush slow down my store?
  • Updates & Release Note
  • Developer Documentation
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  • Email Marketing Campaign
  • Customer Segmentation

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  1. Setup Email Marketing

Email Marketing Feature Overview

Overview

PreviousWhat is Impression?NextHow to Send/ Schedule an Email Campaign

Last updated 5 months ago

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Uppush offers robust email marketing capabilities to help Shopify merchants drive sales and improve customer engagement. This powerful feature allows you to create targeted email campaigns and segment your customer base to send personalized and relevant messages, ultimately increasing conversion rates and customer loyalty.

Whether you're looking to send automated emails based on trigger actions or manually create and schedule email campaigns, Uppush has the flexibility and functionality to meet your needs.

Email Marketing Campaign

Uppush’s email marketing campaigns allow merchants to connect with their customers in a variety of ways. These campaigns can either be automated or manually sent.

  • Automated Emails: Uppush enables merchants to set up automated emails based on specific triggers, such as abandoned carts, price drops, back-in-stock notifications, or free shipping alerts. Once the trigger condition is met, Uppush automatically sends the email without requiring manual intervention. This ensures timely and relevant communication with customers, improving the chances of recovering abandoned carts and boosting sales.

  • Manual or Scheduled Campaigns: In addition to automation, Uppush allows merchants to create manual email campaigns. You can design your own email from scratch or use a template to promote new products, sales, or updates. These campaigns can be scheduled to be sent at the optimal time based on customer behavior, ensuring maximum engagement and conversions.

By providing both automated and manual options, Uppush gives you full control over your email marketing efforts, allowing you to balance automation with personal touches and timely promotions.

Customer Segmentation

Segmentation is a key feature that enhances the effectiveness of your email marketing campaigns. Uppush allows you to divide your customer base into specific segments based on various criteria, such as:

  • Purchase History: Target customers based on their past purchases (e.g., frequent buyers, first-time customers, or those who abandoned their carts).

  • Engagement Levels: Create segments based on how often customers interact with your emails or website.

  • Demographics: Segment by factors such as location, age, gender, or other demographic details.

  • Behavioral Data: Segment based on actions like product views, wishlists, or previous interactions.

Segmenting your customers ensures that you send personalized and relevant messages, increasing the chances of higher engagement and conversions. For example, you can send special discounts to high-value customers, reminders to those who have abandoned their carts, or product recommendations based on past purchases.