Uppush
HomeDemoInstall app
  • Getting started
    • Introduction to Uppush
    • Uppush Initial Setup
      • How to install Uppush app?
      • How to Activate and Customize Popup Widgets ?
    • Syncing Uppush with Shopify: Automating Subscriber Sync and Data Flow
  • Web Push Notification
    • Web Push Notifications: A Beginner’s Guide
    • Web push notification vs Email marketing
    • What is Impression?
  • Setup Email Marketing
    • Email Marketing Feature Overview
    • How to Send/ Schedule an Email Campaign
  • UPPUSH EMAIL BUILDER
    • Items in Email Builder
    • Event-based Item in Automation
    • Creating and Saving Custom Email Templates
  • Web Push Campaign & Segmentation
    • What is Push Notifications Campaign?
    • Web Push Campaign Overview
    • How to create a new web push campaign in Uppush
    • Create discount in a push notification campaign
    • Web Push Campaign template & image resource
    • What is Scheduled Push Campaign
    • Segment for Web Push Campaign
    • Add discount code to push notifications campaign
  • Improve Email Delivery
    • Adapting to Google and Yahoo’s Latest Sending Requirements
    • Email Warming: What It Is and How It Impacts Your Marketing
    • DKIM, DMARC, SPF Explained & Email Authentication
    • Building and Maintaining a Strong Sender Reputation
  • POP UP & PUSH AUTOMATION
    • Popups Customization Guide For Subscribers Collection
      • Managing your popups list
      • Editing a Popup
        • Rules
        • Multi-language pop-up display on storefront
        • Content
        • Style
        • Widget
    • Push Automation
      • Welcome notifications
      • Abandoned cart recovery
      • Abandon checkout recovery
      • Abandoned product browsing
      • Back-in-stock alert
      • Price drop alert
      • Shipping journey
      • Product release
    • Multi-Language Auto-Translate in Automation Workflows
  • SETTINGS
    • Settings Overview
    • WPA - Web App Applications
    • Email Sender
    • Verify domain
      • Verify Your Porkbun Domain
      • Verify your Domain.com Domain
      • Verify Your Hostinger Domain
      • Verify Your Bluehost Domain
      • Verify Your GoDaddy Domain
      • Verify Your Namecheap Domain
    • Verify test email
    • Page
  • Technical Support
    • Trouble Shooting
      • Why doesn't the app work on my IPhone?
      • Way to reset Browser for testing
    • FAQ
      • Differrence between product browse abandon vs Cart abandon vs Checkout abandon
      • Can Uppush send notifications via SMS?
      • I want to change my store them, does that affect how the app works?
      • Can I delete a campaign?
      • Can I stop a scheduled campaign?
      • I only want to display the popup in some specific pages?
      • How to import subscribers from another apps?
      • Will Uppush slow down my store?
  • Updates & Release Note
  • Developer Documentation
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On this page
  • What is Web Push notifications
  • Web Push Notification effectiveness with Marketing
  • Differences of Web Push Notifications between system

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  1. Web Push Notification

Web Push Notifications: A Beginner’s Guide

You are already familiar with Email marketing, but what about Web Push? Let's discover an alternative yet equally effective marketing method.

PreviousSyncing Uppush with Shopify: Automating Subscriber Sync and Data FlowNextWeb push notification vs Email marketing

Last updated 11 months ago

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What is Web Push notifications

You've likely encountered push notifications previously. Daily, your mobile device or your computer is overflowing with messages from the applications/websites you employ. Web push notifications share similarities but offer a couple of essential benefits - there's no requirement for a mobile app for your online store, and notifications can be sent directly to both desktop and mobile devices!

Push Notifications are a compelling and straightforward form of communication for online stores. These notifications provide much more direct communication between customers and stores and have proven to be better than email marketing at re-engaging previous store visitors and converting them into customers.

But how does it re-engage with your visitors? Let’s see how it solves a specific retail problem- abandoned carts.

The average e-commerce store loses 75% of their sales to digital cart abandonment. In other words, if your online store makes $1000 of sales every week, you are losing out on over $3000 USD in abandoned carts. That amounts to a whooping $162,000 worth of lost sales in a year!

With Push Notifications, you can remind your store subscribers about their carts and motivate them to checkout. And abandoned cart reminders is just one of the many ways in which you can use push notifications for marketing your online store.

Web Push Notification effectiveness with Marketing

Web push notifications have proven to be remarkably effective for marketing strategies. Their ability to reach users directly on their devices, even when they're not actively browsing a website, makes them a powerful tool for engagement and retention. With high open rates compared to email and the ability to deliver timely and relevant messages, web push notifications offer a direct channel to communicate promotions, updates, and personalized content to users. Additionally, their simplicity and non-intrusive nature contribute to their effectiveness, enabling brands to capture attention and drive conversions efficiently. Overall, leveraging web push notifications can significantly enhance a marketing campaign's reach and effectiveness in engaging with target audiences.

Differences of Web Push Notifications between system

Web Push Notifications work similarly on both desktop and mobile devices. Whenever customers visit your website, they only need to subscribe to your popup, then will be able to receive any future notifications.

However, iOS devices (iPhone and iPad to be specific) have a different approach. More details could be found .

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