WPA - Web App Applications
This feature is particularly valuable for merchants looking to improve user retention by offering a native-like experience without needing a dedicated mobile app.
Purpose of the PWA features
Enhanced User Experience: By enabling PWA, merchants can provide a more app-like experience for their customers, which can increase engagement and usability.
Offline Capabilities: PWAs often include features that allow users to interact with the store even when they have limited or no internet connectivity, making it more accessible.
Push Notifications: PWAs can integrate push notifications, allowing stores to send updates directly to customers' devices, enhancing marketing reach.
For a deeper understanding, you can explore this article: What are PWAs?.
Here's how to set up your PWA in the settings for a smoother experience.
Enable/Disable PWA: This allows the user to enable or disable the Progressive Web App functionality for their store. Enabling PWA makes the store installable as an app directly from web browsers like Chrome and Edge.
App Name: The name that will appear when users install the app on their device. This should be a recognizable name that aligns with the store's branding.
App Description: A short description that provides an overview of the app's purpose or features. This helps users understand what the app is about before installation.
Primary Color: Users can select the primary color of the PWA, which will define the theme color of the installed app, affecting how it appears on a device’s home screen and in the browser.
How can your customers install your web app on their browser or directly on their phone?
Install on Chrome browser
When customers are on your store page, they will see a download icon in the browser's address bar, as shown in the screenshot. By clicking this icon, they can install your Progressive Web App (PWA) directly on their device.
Click in the Install app icon -> Then click "Install"
The app will appear in your computer's Chrome apps section, labeled with your store's name. Once installed, it will be accessible like a native app on your device. Users will continue receiving notifications from your store directly through this app.
Here’s how your PWA will look. Customers can still receive notifications from your store through the app.
Install on customers' smartphone
When using Safari on an iPhone, customers can tap the share icon at the bottom of the screen and choose "Add to Home Screen" to install the app on their device.
Customers can edit the app name as they wish, then click "Add"
The app is now displayed on your home screen, functioning just like a native app on your phone.
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