How to Set Up Discount Codes in Opt-in Popups and Automated Emails

Learn how to create and apply discount codes in your popups and email automation flows to increase conversions and attract first-time buyers.

Introduction

Offering a discount is one of the most effective ways to turn a visitor into a customer. With Uppush, you can easily include either your own fixed discount code or generate a unique one-time code for each subscriber.

This can be done in:

• Opt-in popups — to give a welcome offer after email subscription

• Automated emails — like abandoned cart, checkout recovery, or welcome flows

This guide will walk you through how to set up both, using options available directly within the Uppush app. If you haven't created a discount in your Shopify admin yet, you can refer to Shopify’s documentation here, and head over to the "Discounts" page in your Shopify Admin to set one up.

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1. Adding a Discount Code to Opt-in Popups

You can attach a discount to any popup that collects email subscribers. After someone signs up, they’ll see the code directly on the success screen and/or receive it via email (if your welcome automation is enabled). Uppush supports both fixed codes and unique one-time codes.

To start adding a discount to the popup, first you need to open the Customize page for the specific popup of your choice:

From within the app, navigate to tab Opt-in popups > click Customize on the pop-up you want to add the discount

After which, you can select one of the options on the "Rule" tab, under "Discount" section:

• No discount

• Automatically generated (Auto-generate a unique and non-reusable code for each subscription)

• Manual discount (You need to have created a static, multiple-use discount code on Shopify Admin first, then paste the code here)

On the Rule tab (which shows first by default), select one of the options for Discount

After that, you can check the preview to see how the discount code will be presented on the popop by clicking tab "Success popup"—and finally, click "Save" to complete the setup.

Check the preview for how the discount code will be presented, then Save the popup settings

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2. Adding a Discount Code to Automated Emails

Uppush automation flows like Welcome, Abandoned Cart, and Checkout Recovery can include a discount code block in the email content. You can either insert a fixed discount code or enable unique code generation for each subscriber. Here's how to add and configure the discount block inside your email builder.

To start adding a discount to the automation email, first you need to open the Customize page for the automation of your choice:

From within the app, navigate to tab Automation > click Customize on the automation you want to add the discount

On this page you'll find multiple automated Web Push and Email flows.

• You can set a default discount for the entire automation flow by clicking "Set discount" under "Settings" on the left side menu:

Setting a default discount for the entire automation flow

• The emails within the automation flow will default to this discount option set above, but if you want to have more control over discount options for each email, you can edit the discount block in the Email Template of each email step:

Click the 3-dot menu "..." on each of the email step you want to add/edit the discount, then select "Edit email template":

On each of the Email within the automated email flow, click "..." then select "Edit email template"

On the Email Template Editor, select the discount block to show the menu on the right side panel. Switch to tab Rules, then select one of the options under "Discount options":

• Use automation default discount (If there is no discount set in the automation, this block will not show)

• Automatically generated (Auto-generate a unique and non-reusable code for each subscription)

• Manual discount (You need to have created a static, multiple-use discount code on Shopify Admin first, then paste the code here)

On the Email Editor, click to select the discount block to show options, then switch to tab Rules

Finally, you can click "Save" to save new changes to the automated email.

You can repeat this process as you like for every email within the automation flow!