Differrence between product browse abandon vs Cart abandon vs Checkout abandon

The difference between 3 abandon automation, and which one should you use

Whenever you have a customer give up on purchasing something in your store, the first thing you think about is the abandon checkout recovery.

Shopify also offers an email automation for that, which is good in their own way.

However, at Uppush, we do more than that, and provides you with option to recover your sales right from the beginning.

Let's see how it works:

Product browse abandon

We take care of your customers from the moment they check out any product in your store.

With Product browser abandon automation, we schedule web push and/or email flow to send your subscribers after they visit a product page without adding said product to cart.

Note: This only works with customers who have subscribed to the custom popup from our app.

Cart abandon

Usually gets mixed up with checkout abandon, so allow us to clarify this.

On our app, Cart abandon is when a customer visits their cart page, without completing their purchase.

While Checkout abandon is when a customer visits their checkout page, without completing their purchase.

Note: Similar to product browse abandon, since this is a feature from our app, it only works with customers who have subscribed to the custom popup from our app.

Checkout abandon

This is the most well-known of all, where customers visit checkout page, put in their information, but do not complete the cart.

After 10 minutes, Shopify creates an abandoned checkout in their system.

We wait for another 5 minutes, then start the automation flow in the app.

Note: The email flow for Checkout abandon DOES NOT require customers to subscribe to our popup, since we use data from Shopify. But web push automation DOES.

Which ones should you use in your store?

In short, we recommend you using all of them, since they cover different stages that customers might do when browsing your store.

These 3 automation flows also cancel each other out, so you don't have to worry about bombarding your customers with multiple notifications/email.

For example:

  • If customers visit their cart, they have already add product to cart

  • If customers visit checkout page, they have already pass the cart abandon

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