Segments help you categorize your subscribers into groups, based on different criteria: locations, devices, browsers, etc.

By default, when customers subscribe, we automatically sort them into respective device-segment:

Create new segment

To manually create a new segment, please hit the New Segment button. Afterward, choose the conditions you would like to sort customers into:

Hitting Save automatically creates the segment.

Use segment when sending campaigns

Some campaigns are customized for particular subscriber groups, making them an excellent method to target them efficiently.

Choosing the campaign also reveals how many subscribers are included:

A/B Testing with segment

When measuring the effectiveness of your campaigns, a great method is to try A/B testing, with different segments on each.

Simply duplicate a campaign, and select a new segment, then compare the results of both. It is recommended that the segments do not contain subscribers of each other.

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