Segment
Segments help you categorize your subscribers into groups, based on different criteria: locations, devices, browsers, etc.
By default, when customers subscribe, we automatically sort them into respective device-segment:
Create new segment
To manually create a new segment, please hit the New Segment button. Afterward, choose the conditions you would like to sort customers into:
Here are some example segment conditions for segment creation:
Segment: Recent Purchasers
Condition: Purchased at least once AND After 30 days
Use this segment to target customers who have made a purchase in the last 30 days.
Segment: High Engagement
Condition: Clicked greater than 5 times AND Anytime
Ideal for targeting users who have shown interest by engaging frequently with your emails or notifications.
Segment: Inactive Users
Condition: Clicked less than once AND Greater than 60 days
Use this to re-engage customers who have not interacted recently.
These examples demonstrate different ways to create targeted customer segments based on engagement and activity levels.
Hitting Save automatically creates the segment.
Use segment when sending campaigns
Some campaigns are customized for particular subscriber groups, making them an excellent method to target them efficiently.
Choosing the campaign also reveals how many subscribers are included:
A/B Testing with Segment
To assess your campaign's performance effectively, try A/B testing with different segments. Duplicate your campaign and select a new segment for each version. Then, compare the outcomes to see which performs better. Make sure the chosen segments don’t overlap to ensure clear results
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