# Popups Customization Guide For Subscribers Collection

Unlock the full potential of your popups with advanced customization techniques. In this guide, you'll learn how to tailor your popups to perfectly match your brand, enhance user engagement, and increase conversions. From personalized targeting to dynamic content and design tweaks, this guide will provide the tools you need to create highly effective, professional popups that captivate your audience.

### Opt-in/ Popups options

Popups and opt-ins are categorized into three types, each attached with a specific tag:

1. **Email**: Popups designed to collect customer information for email campaigns.
2. **Web Push**: Popups using browser-based prompts for web push notifications.
3. **SMS**: Popups specifically crafted to gather information for SMS marketing.

This offers you the option to select different type of popup to match your need:

* Popup asking for customer information

<figure><img src="/files/ehKlY61n5QRunGQimJdW" alt=""><figcaption><p>Popup asking for customer information</p></figcaption></figure>

* Popup with default browser prompt

<figure><img src="/files/Dng4qHt42LF0Q61tZsGt" alt=""><figcaption><p>Popup with default browser prompt</p></figcaption></figure>

* Popup without requesting customer information

<figure><img src="/files/TZybR3ajumv8w0Jf0GjD" alt=""><figcaption><p>Popup without requesting customer information</p></figcaption></figure>


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